By Robert Leininger
Ever do something, and although it’s your first time, it just seems natural? Kind of like you were born to do this.
For Julie House, taking a sales and marketing position with the Louisiana Press-Journal and the Bowling Green Times was just like that.
“In my first interview, I just knew I’d be a natural at this job,” explained House, who joined the newspaper team in late March. “I love the job. Starting on the first day, all I wanted to do is be out there in the community making contacts, meeting people and helping folks let other folks know what they are doing.”
House outlined how her job is so much more than just selling ads. “We develop a relationship with our clients. We get to know them, and their business, as best as possible. That way we can recommend the optimal marketing program for them.”
It’s the ongoing, week-to-week interaction House enjoys. “We aren’t selling used cars, where you make a sale then never see the buyer again. This is an ongoing relationship.”
The Louisiana native’s background also helps House in her current position. In the past, she has worked as a licensed life and health insurance agent and also as the promotions director for a large Missouri winery and the Tievoli Hills resort.
When not working with clients, House spends time with three children; two girls and a boy. The family resides in Clarkesville.
As for the future, House isn’t planning on switching careers, at least in the near future. “I hope I’m here until I retire,” she said.
House can handle any business’s marketing plan, and works with not only the Bowling Green Times, but also with the Louisiana Press-Journal and The Vandalia Leader. “We’ve got the region covered,” she explained. “Nobody can match our readership; we have a very dedicated following.”
She also is excited about the future of the papers. “We are going through a transition right now, and things are starting to fall into place. We have several new employees and a new publisher, who are bringing a fresh, new perspective to the papers. Just keep reading us, and you will like the changes you see.”
To contact House, call 571-541-5487.