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Bulldogs’ logo receives its trademark

Posted on Tuesday, January 29, 2019 at 3:00 pm

Ron Schott
lpjed@lcs.net

There are lot of high schools and colleges in the United States that use a bulldog as their mascot.
But as of Jan. 15, 2019, only the Louisiana R-II School District can use their logo that has the stylized word “Bulldogs” in the head of their bulldog.
Their unique logo has officially received its trademark from the United States Patent and Trademark Office.
“We own it now,’ Louisiana R-II Superintendent Todd Smith told the Louisiana Press-Journal.
It is believed the logo was originally designed by a district yearbook staff in the 1990s, through the help of Jostens.
To get the trademark, Jostens had to sign off that they don’t have ownership of the logo and that the logo’s creation is not credited to one individual.
Last year, Superintendent Smith, with the help of Media Services Director Becky Henderson, took a major step in getting the trademark when research led them to a Texas school district who put a trademark on that district’s logo.
Upon reaching out to the same law firm that assisted that district in its efforts from Scottsdale, Ariz., an application package costing the district $500 was purchased.
Louisiana R-II officially filed their trademark request in May 2018.
The trademark designation means that vendors like Wal-Mart, among others, will have to pay a licensing fee before they can use the district’s logo in the future. Bulldogs’ merchandise is now officially licensed. Point-of-sale tags were printed ahead of the application process. Superintendent Smith said the move will generate some revenue that could support the Booster Club, though money was not the main reason for the trademark.
“It was more to protect it and have control over the distribution,” Superintendent Smith noted.
The current logo will soon be updated with a “TM” in a circle next to the logo.

An official document shows the Louisiana R-II Bulldogs logo receiving its trademark.