Millennials not turning their back on newspapers
The way readers get their news has changed significantly over the years.
With that, it’s been assumed that the newspaper profession is spiraling downward. To some, every new technological advance means it’s another nail to the traditional print newspaper.
Fortunately for most community newspapers, such as those like the Louisiana Press-Journal, those assumptions are only myths.
Results from a recent study conducted by the Newspaper Association of America (NAA) prove that point. Click here to see results from the NAA study.
The younger generation, in fact, is not turning their back on newspapers. Instead the millenials, who generally were born in the 1980s to 2000s, rely on their local newspaper each week.
According to the NAA study, 56 percent of young adults between the ages of 18-34 read newspaper content in print or online in a typical week. In addition, 60 percent of those same readers believe their local newspaper to be trustworthy.
“This study shows that newspapers remain viable,” said Press-Journal General Manager Tim Schmidt. “Whether it’s in print, online or on a mobile device, millennials are interested in the content that a newspaper provides. Not only are they reading it, they are sharing it with their friends.”
One number is higher than any other from the NAA study. Across all platforms, 40 million millennials get news and information from newspaper media each week.
“For too long an inaccurate picture has been taken that newspapers are behind the times,” Schmidt added. “Actually, we continue to find ways to reinvent ourselves. Each week we continue to impact and read more people than any other media. Newspapers provide information that can’t be found anywhere else.”
To see results from the NNA study, see the accompanying graphic on this page.